the AA: Integrated Design

Role: Art Director
Agency: OLIVER London

Task

The Automobile Association (The AA) is a British motoring association founded in 1905. The AA is the most trusted UK brand. We got the task to redesign the brand guidelines and update the look and feel.

Examples

Here some projects either print and digital developed to promote the AA brand 

theAA_1theAA_1
theAA_3theAA_3
theAA_4theAA_4
AA_PosterAA_Poster