Seattle's Best Coffee : Concept Design
Key visuals, packaging, campaigns

 

 

 

Packaging for a new coffee pods from the Seattle's Best Coffee, a company from the Starbuck's Corporation. In this first option  an illustrative style to show a more fun brand of coffee.

 

 

In this second option with a different fresh style, with paper cutouts to show a more casual brand of coffe than the stablished ones.

55
44

 

Cup Design
For the designs of the cup, I followed same style, illustrative, fun and casual. A handrawn illustration of a hand under a rain of coffee beans.
For seasons like christmas or valentine's day the mug can be covered with the themed sleeve.

66